UPDATE: The statewide bond and tax measure watchdog group Big Bad Bonds noticed something we didn’t: the indicia for the mailer sent by the Monterey Peninsula Regional Park District reveals the involvement of a political consulting firm. This firm was hired by the district board on January 5, 2015 for $35,000. On May 4, 2015, the district board increased the contract to $62,000. It would be reasonable to speculate that the expenditure for mailer design and implementation is paid for through this contract.

Indicia TBW Media - Monterey Peninsula Regional Park District

Approval of Contract with TBWB Strategies for Professional Consultant Services Related to Potential Benefit Assessment Renewal – January 5, 2015

Approval to Amend Contract with TBWB Strategies to Include Public Opinion Polling Services – May 4, 2015

In recent years, political consultants and lawyers who advise California local government agencies on bond measures and tax measures have tested the legal boundary for partisan political activities. Public agencies now cleverly use public funds to promote their revenue-generating ballot measures to voters.

These agencies claim their promotions are informational or educational because they don’t explicitly tell people how to vote. The California Attorney General’s office recognizes how governments exploit ambiguities in election law. As it states in one of its opinions about bond measures, “Courts have repeatedly noted the difficulty in drawing a bright line in distinguishing between what is a proper and an improper expenditure of public funds in connection with election activities.”

This is an advantage for governments, which have a ready pool of money collected from taxpayers or ratepayers to spend on election activities. Meanwhile, private parties who wish to oppose the bond or tax measure must obtain money for election activities through voluntary donations obtained through high-regulated fundraising.

Such is now the case with the parcel tax on property now on the November 8, 2016 ballot for the Monterey Peninsula Regional Park District. The board of directors for the Monterey Peninsula Taxpayers Association has not decided yet whether this tax proposal is reasonable or ill-conceived. But already the Monterey Peninsula Regional Park District has sent a full-color folded mailer to voters in the district telling them about all the wonderful things that could happen if their ballot measure passes in November. It even includes a box showing how the measure will appear on the ballot.

What can be done about this brazen stretch of the law? The Monterey Peninsula Taxpayers Association can submit a complaint to the California Fair Political Practices Commission (FPPC) or even file a lawsuit against the Monterey Peninsula Regional Park District. But the damage is done. The campaign message is out and the district used taxpayer money to do it. Any subsequent campaign activity funded by voluntary donations under the authority of the California Election Code is icing on their cake.

Do you think this mailer (below) from the Monterey Peninsula Regional Park District provides a fair, impartial assessment of the proposed tax? Or do you think it encourages voters to support it?

Contact Monterey Peninsula Taxpayers Association board member Kevin Dayton at (916) 439-2159 if you are concerned about this clever scheme by the Monterey Peninsula Regional Park District to use taxpayer funds to promote a tax measure on the November 2016 ballot.

Monterey Peninsula Regional Park District Mailer Back July 7 2016

Monterey Peninsula Regional Park District Mailer Front July 7 2016

Monterey Peninsula Regional Park District Mailer Inside Top July 7 2016Monterey Peninsula Regional Park District Mailer Inside Bottom July 7 2016